Taydo

Taydo is a mobile app for workspaces such as offices, classrooms, or community centers that aims to foster deep interpersonal connections through gratitude. The app helps facilitate a “hot potato”-esque game that incentivizes teammates to pass an item of gratitude to other teammates as a way of showing appreciation or saying thanks.

Focus

Incentivize gratitude between teammates

Project type

Product Design

Timeline

4 months

Year

2021

Go to Process Deck Slides
Taydo

Overview

Challenge

Develop a new way to express, share, or deliver our gratitude, affection, kindness, or appreciation to the broader communities post COVID lockdown.

Solution

Our solution is a physical and digital solution that fosters community building and engagement. Taydo uses incentivisation to promote the passing of a physical product like a ‘hot potato’ which is recorded by an app at moments of genuine gratitude.

Research

Personas

Competitor Analysis

How do people currently incentivize gratification?
Gold Star System

Teachers reward students with gold stars for good deeds.

Cruel 2 B Kind

A cellphone text thread game where players “Kill” others with kind messages and compliments

Investors & Trustees experiment

Punishment does not incentivize altruism. When trustees were told that investors could impose a fine if they didn’t return part of the gift, the trustee actually gave back less to the investor.

Early Ideation

To brainstorm potential product solutions for our prompt, we each created 32 scrappy ideation sketches based on our user personas and potential ideas. These sketches were later combined to form multiple storyboards to clarify our user flow.

One of our best storyboards was created using sketch ideas from multiple teammates

Functionality Overview

NON-TAYDO HOLDER FUNCTIONALITIES
  • Join a community through a community code or scanning the Taydo QR
  • Create a profile 
  • Stay up to date with who has the Taydo and past interactions within the community
TAYDO HOLDER FUNCTIONALITIES​
  • Scan the Taydo QR to connect the Taydo and the digital app
  • Pass the Taydo to other community members
  • Post to the feed and record the interaction
  • Potentially be the lucky recipient of the reward

User Flow

Our app user flow did not change throughout the design process for the most part. We credit this to the fact that there are only a few core features for Taydo: Passing and receiving the Taydo as well as posting to the thread.

Design

Paper Prototype

In the early prototyping phase, my team and I used paper prototyping to quickly understand our user flow and navigate critical roadblocks such as “how will we integrate physical with digital into Taydo’s UX?”. Paper prototyping was fast and low-stakes, which created an environment that made my team comfortable with spitballing crazy ideas and providing honest critique.

My team and I were still mastering Figma at the time, so we found paper prototyping to be helpful in streamlining our early ideation. Working with glue sticks, scissors, and colorful pens was also fun – an added benefit for our team as we were learning how to work with each other!

Low Fidelity

Findings from Usability Testing

Purpose of the QR Code was Unclear

  • Users were unsure of how scanning the potato QR code was related to passing the potato.
  • We need to clarify how the two products are connected and what passing the potato looks like. We can improve this by making the pass button more intuitive and consistent to other buttons throughout the app.

Clarifying Information  on the Home Page

  • Users had difficulty finding the pass number and the last Taydo passer. This should be one of the first things users notice on the home page.
  • We will clarify  the UI layout so the pass number and potato passer are more obvious. We will try to employ gestalt principles so that  information is accessible.

Navigation Between pages

  • Users could not navigate back to the home page when they are on certain pages, due to the absence of a “back” button or nav bar.
  • We plan on fixing this issue by simply adding the navigation bar to the profile page so the user has control and freedom over where they want to navigate to.

Style Guide

One of my biggest regrets from this project was not finalizing our style guide before high-fidelity prototyping. Although I didn’t know the term at the time, when working on Taydo I began to understand the importance of implementing the atomic design system in UX design.

Leaving font-sizes, icon choice, and smaller details such as corner radii for later ended up dragging out the prototyping process and led to UI inconsistencies, which hurt branding and usability perception.

High Fidelity

Taydo Ideation

Next Steps

  • Ideate digital Taydos
  • Increase usability testing sample size
  • Prototype interactions and loading screens
  • Interview professors at University of Michigan

Process Deck Slides

Other work